Shari Waters is a Digital Marketing and Media Arts specialist ……with more than 20 years of experience in designing, developing, and promoting businesses and nonprofits online and in print. She has a strong record of success delivering creative communications solutions and achieving growth objectives through web development, graphic design, video editing, SEO, social media management and other digital media.
Digital Media Manager
Develops multimedia content for public service announcements, short form videos, promos, social media marketing and recruiting. Responsible for selecting program format for final output, capturing and organizing raw media, editing video footage, sound files, creating static and motion graphics, titling, voice-over, SFX, and archiving project media.
Develops and implements marketing and communications strategies to effectively communicate and support the client’s mission through awareness campaigns, events, content marketing, email marketing, social media, video editing and other brand visibility programs.
Developed and executed comprehensive marketing and communications strategies for all activities including market research, advertising, brand management, media relations, website, social media, content marketing, video production and internal communications to accomplish agency’s objectives.
Create videos, graphics and media arts for worship services and other ministry events. Maintained a progressive advertising presence on Facebook, Instagram and other social networks by developing a digital marketing plan, analyzed metrics, researched faith-based marketing trends and monitored social media ROI.
Worked closely with pastor, worship leaders and committee chairs to develop marketing materials and communications to promote the various ministries. Designed and developed website, as well as all creatives for digital marketing and print.